To carry the UMF™ brand, the manufacturer or owner of the brand must hold a current UMF™ license with UMFHA (Unique Manuka Factor™ Honey Association). In addition, genuine UMF™ Manuka Honey complies with all five of the following criteria:
1. UMF™ is clearly stated on the front label
2. It is packed into jars and labelled in New Zealand
3. It is from a New Zealand company licensed by UMFHA to use the name UMF™
4. It has the UMF™ licensee’s name on the label
5. It has a rating of UMF™ 5+ or more